Paid Search
CRITICAL30%
Health Score
- Broad match consuming 44% of budget
- CVR: 0.8% (below 2% threshold)
- $11K/mo wasted on non-converting terms
Restructure match types, pause 40% of keywords
Audits & Special OpsAudits, Sprints & Special Ops
Your Marketing Budget Is Leaking.The Audit Tells You Exactly Where
Most businesses don't have a marketing performance problem; they have a visibility problem. They can't see where the money is going, which channels are pulling their weight, and what's silently dragging results down. We go through every layer and tell you what's working, what's wasted, and what to fix first.
Most businesses don't have a visibility problem—they can't see where budget goes or which channels work. We tell you what's working, wasted, and what to fix first.
Meta Ads
WARNING55%
Health Score
- Creative fatigue detected across 3 ad sets
- CPL rising 18% month-over-month
- Audience overlap between campaigns: 34%
Refresh creative, consolidate overlapping audiences
SEO / Organic
HEALTHY82%
Health Score
- Ranking gains on 14 high-intent keywords
- 3 content gaps identified → easy wins
- Technical foundation solid, CWV passing
SCALE: Double content investment to capture gains
26%Budget wasted on zero-return channelsAverage budget wasted on zero-return channels
3.5×Higher ROI vs assumptionsHigher ROI with audited data vs assumptions
60Days to improvementDays to measurable improvement
Manual review of every campaign, funnel, and tracking setupNo automated scans — manual review of every campaign, funnel, and tracking setup
Most Marketing Budgets Have More Waste Than TeamsRealize
26%
Of average marketing budgets are spent on channels that generate zero measurable return.
3.5X
Higher ROI when marketing decisions are based on audited data vs. assumption-led strategies.
60 days
Typical time to see measurable improvement after implementing audit recommendations
If Any of These Sound Familiar, You Need an Audit
Marketing problems rarely announce themselves clearly. They hide in dashboards, get explained away in monthly calls, and quietly compound over time. Here's what we hear most, and what's usually behind it.
You're spending more but getting less back?
Increasing budget without auditing performance first is like turning up the tap on a leaking pipe. The problem isn't spend; it's that no one has found the leak yet. We trace every dollar to its outcome and show you exactly what's worth scaling and what needs to stop.
That's the vibe, Gorilla Vibe!
Your dashboards look fine but results don't match?
Vanity metrics are the most expensive kind. If your reports show strong impressions and healthy click-through rates but revenue hasn't moved, the KPIs are lying to you. We audit what you're measuring alongside what you should be measuring, and fix the gap.
That's the vibe, Gorilla Vibe!
You don't really know which channel is driving growth?
When attribution is broken, every channel gets credit, and none gets scrutiny. Marketing teams defend their budgets with incomplete data, and the inefficiency compounds silently. We rebuild your attribution model, so performance is measured honestly, not charitably.
That's the vibe, Gorilla Vibe!
Your funnel has traffic but conversions are poor?
Traffic without conversion is just expensive brand awareness. The gap usually lives in the middle of the funnel, where leads go after they engage but before they buy. We map every drop-off point and identify the specific friction that's costing you the most conversions per pound spent.
That's the vibe, Gorilla Vibe!
Your team is busy but you can't see the output?
Activity and performance are different things. When a marketing team is running hard but results feel flat, it usually means effort is distributed across too many priorities with no clear connection to revenue. We identify the 20% of activity generating 80% of results and build the case for refocusing everything else.
That's the vibe, Gorilla Vibe!
Your competitors seem to be pulling ahead and you don't know why?
When a competitor starts gaining ground, the instinct is to copy what you can see: their ads, their content, their channels. That's the wrong response. We audit your own performance gaps first, then benchmark against competitors to find the specific advantages they have that you don't, and the ones you have that you're underleveraging.
That's the vibe, Gorilla Vibe!
A Digital Marketing Audit That Tells You What to Do Next, Not Only What Went Wrong
Most audits are autopsies. Ours are action plans. We don't just document what's broken; we tell you what to fix first, what to cut, and where your biggest upside is hiding.
- Every finding is tied to a revenue impact
- Prioritized actions, not a list of problems
- Presented to your team, not just delivered
“The most expensive marketing decision isn't the campaign that failed. It's the six months of budget that followed it before anyone looked closely at why.”
Every Layer of Your Marketing Engine, Examined
We don't do surface-level audits. We go through every channel, every funnel stage, and every measurement system, and we document what we find with enough specificity to act on immediately.
Channel performance audit
We evaluate every active marketing channel, paid search, paid social, organic search, email, and content, against its actual contribution to pipeline and revenue, not just its own internal metrics. Channels that aren't pulling weight get flagged, not defended.
Funnel & conversion audit
We map every stage of your funnel from first touch to closed deal, quantify the drop-off at each step, and identify the specific barriers preventing more of your traffic from converting. Every leak gets a diagnosis and a fix.
Tracking & attribution audit
If your tracking is broken, every other insight is unreliable. We audit your analytics setup, tag implementation, UTM conventions, and attribution model, and fix any gaps that are causing your data to mislead rather than guide.
SEO & organic visibility audit
We audit your site's technical SEO, keyword positioning, content gaps, and backlink profile to identify why organic traffic isn't growing, and what it would take to close the gap between where you rank today and where you should.
Paid media efficiency audit
We go inside your ad accounts: Google, Meta, LinkedIn, and audit campaign structure, targeting logic, creative performance, bidding strategy, and budget allocation. Most accounts we audit have 30–40% of the budget going to placements that don't convert.
Influencer & UGC Strategy
We audit your email program for list health, segmentation logic, automation coverage, deliverability signals, and revenue attribution. Most email programs underperform not because of content but because of structural gaps that are invisible until you look for them.
What Happens From the Moment You Say, “Yes, Let's Audit!”
Clear timelines, defined deliverables, no ambiguity about what you're getting or when.
Access & Intake
From Day 1 To Day 2
We send a structured access checklist covering every tool and account we need to audit; analytics, ad accounts, CRM, email platform, and search console. Most clients are surprised by how frictionless this is. We work with read-only access and document everything we review.
Audit
Benchmark
Synthesis
Present
Support
Access & Intake
From Day 1 To Day 2
We send a structured access checklist covering every tool and account we need to audit; analytics, ad accounts, CRM, email platform, and search console. Most clients are surprised by how frictionless this is. We work with read-only access and document everything we review.
Deep Audit Across All Channels
From Week 1 Till the End of Week 2
Our team goes through every layer of your marketing engine. We don't run automated scans and call it an audit; we manually review campaign structures, funnel data, tracking setup, creative performance, and audience logic. Every finding is documented with evidence, not opinion.
Competitive Benchmarking
All Along the Week 3
We place your audit findings in a market context; benchmarking channel performance, SEO visibility, paid media presence, and messaging positioning against your three to five primary competitors. This step reveals not just where you're underperforming, but where the market opportunity is largest.
Findings Synthesis & Prioritization
All Along the Week 4
We organize every finding into a prioritized action plan ranked by revenue impact and implementation effort. Quick wins, medium-term fixes, and strategic shifts are separated clearly so your team always knows what to address first. We build the roadmap, not just the diagnosis.
Audit Presentation & Walkthrough
All Along the Week 5
We present findings live to your team, not just send a PDF. Each section is walked through with context, examples, and a clear explanation of the revenue implications behind each recommendation. Questions are answered in the room, not over email threads that lose context.
Implementation Support
Starts from Week 6
The audit doesn't end at the presentation. We stay close through implementation, answering questions, reviewing execution against the recommendations, and flagging anything that needs to be adjusted as your team acts on the findings. A great audit with poor implementation is still a missed opportunity.
Ready to Find Where Your Budget Is Actually Going?
What Happens When You Finally Look Closely at the Numbers
38% Reduction In Cost Per Acquisition Within 90 Days Of Audit Implementation
A D2C brand was running campaigns across five channels with a rapidly climbing CPA and no clear view of which channels were responsible. Every channel team defended its numbers, and the budget kept growing.
We audited all five channels and found that two, display retargeting and broad-match paid search, were consuming 44% of total budget with a conversion rate less than a third of the remaining channels. Attribution was crediting both with assists they hadn't genuinely driven.
The budget was reallocated to the three performing channels. CPA dropped 38% in 90 days. The media team now uses a revised attribution model that prevents the same misallocation from recurring.
2.7X Increase In Qualified Lead Volume With The Same Total Marketing Budget
A B2B software company was generating plenty of leads, but the sales team flagged that quality had been declining for months. Marketing and sales were in a standoff, each team convinced the problem belonged to the other.
We audited the full funnel and found the issue upstream: a content program optimized heavily for top-of-funnel traffic was attracting large volumes of unqualified visitors who matched no real buyer profile. The landing pages were converting traffic, just the wrong traffic.
We restructured the content and paid targeting strategy around mid-funnel intent signals and qualified buyer behavior. Qualified lead volume increased 2.7X over one quarter. The sales team closed the same budget cycle at 140% of target.
Not Sure if You're Ready for a Full Audit?
Run through our self-assessment first. It tells you exactly where your biggest gaps are before we ever get on a call, and it takes less than five minutes.
Gorilla Vibe Answers the Public About Digital Marketing Audits
What's the difference between a digital marketing audit and a regular marketing review?
A regular marketing review looks at what happened; it's retrospective and often limited to the metrics your current tools surface automatically. A digital marketing audit is a structured, independent investigation of your entire marketing system. We go into your accounts directly, challenge the assumptions behind your reporting, and look for what your dashboards aren't showing you. Most teams are surprised by what turns up. The difference is the depth of access and the independence of the reviewer.
How long does a full audit take, and what do we need to provide?
From access to presentation, most full audits run three to four weeks. What you need to provide: read-only access to your analytics platform, ad accounts, email platform, CRM, and search console. We provide a structured access checklist at the start, so nothing is missed. The lighter you travel on our intake call, the longer the audit takes; the more context you share about your goals and current challenges, the more targeted the findings.
We already have an agency managing our marketing. Can you still audit their work?
Yes, and we're direct about findings regardless of who did the work. Many of our audit clients are businesses whose existing agency is struggling to explain underperformance. We audit the performance objectively, document what we find, and give you the language and evidence to have a productive conversation about what needs to change. We're not here to fire your agency; we're here to give you the clarity to manage them, or anyone else, more effectively.
What does the deliverable actually look like at the end?
You receive a structured audit report covering each channel and area we reviewed, a prioritized action plan with findings ranked by revenue impact and implementation effort, a competitive benchmarking summary, and a live presentation session where we walk through everything with your team and answer questions in real time. You leave with a document you can act on immediately, not a deck you have to interpret alone.
How do you handle sensitive business data and account access?
We work with read-only access wherever possible. For platforms that require contributor-level access, we document what was accessed and limit our footprint to exactly what the audit requires. We sign NDAs before any access is granted, and all data is handled under a strict confidentiality agreement. Access is revoked or returned to you upon completion of the engagement; we don't retain access to client accounts after delivery.
What happens after the audit? Do you help with implementation?
Implementation support is included from weeks five to eight as standard. During that window, we're available to review execution against our recommendations, answer questions as your team acts on findings, and flag anything that needs adjusting as real-world results come in. For clients who want ongoing support beyond that, we offer a retainer engagement that keeps us in the loop as implementation matures and results develop. We don't believe in handing over a report and disappearing.
Stop Guessing. Start Knowing.
Your marketing spend deserves more than a monthly report that says reach is up. Our free digital marketing audit review identifies where budget is leaking, where performance is quietly underdelivering, and what one change would have the biggest impact on your results right now.
